Writing great copy can be time consuming but once you’ve done it, or had it done for you by a copywriter, it’s worth thinking about how many ways you can use it.
Here’s 5 ways you can re-work big chunks of copy (like an FAQ), to get maximum use.
FAQs improve your website's Google rankings. They answer everyday customer enquiries for you, and they educate the market about your business.
Why are FAQs important? FAQs anticipate and answer the questions your target market is already thinking about. As a business owner, if you can’t answer these questions, your customer is likely to lose confidence in your brand and/or potentially take their trade elsewhere.
It's logical that if customers have unanswered questions about a service or product after visiting your website (e.g., are you trading during COVID restrictions? Do you deliver?), they’ll leave your site and look for another business.
It’s clear that the Zoom yoga class will feature for many teachers and students while COVID continues.
Download this handy PDF guide to help students make the shift online. It covers how students can set their space up, get a good camera angle, and includes tips on Zoom controls and other equipment that can enhance their online experience.
Yoga teachers are free to use the guide on their websites, in their social media or they can distribute by email. Just acknowledge My Tiny HQ, don’t change the copy or logo and keep the links to my website.