Writing great copy can be time consuming but once you’ve done it, or had it done for you by a copywriter, it’s worth thinking about how many ways you can use it.
Here’s 5 ways you can re-work big chunks of copy (like an FAQ), to get maximum use.
1. Slice and dice. I’m a big believer in slicing and dicing content so that you can repurpose content acrosss different platforms. One or two FAQ questions can easily become an article or blog. Five or six can become an eBook and 20+ can become a book.
2. Create articles from your content. A quick way to get people to read your content and get traffic to your site is to submit your articles and blogs to industry websites or to LinkedIn. Add a ‘bio box’ at the end of the article that includes your website address, contact details and a bit about you so that if people like what you’ve written, they can find you.
3. Use the material as the basis of an online newsletter. You’ve already written your article, why not make it an online newsletter? If you’ve written up your FAQ properly, you can compile a few questions into one and make that the basis of the newsletter. If you’re going to do a newsletter - make it consistent and send it out regularly.
4. Create Fact Sheets. FAQs lend themselves nicely to Fact Sheets. Pick a topic that you get a lot of questions about and then pick the top 5, answer them and voila—you have a handy Fact Sheet. Some infopreneurs I know create ‘series’ of Fact Sheets, print them, laminate them and sell them as part of their suite of information products.
5. Post your articles on social media. Now that you have your content, you may as well broadcast it to your followers and friends. Simply load the article up into your blog, copy/paste the URL, write a short post/tweet to introduce the article and share the link with the world.
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