I’ve posted a lot about website FAQs lately, but there’s more to content than questions and answers, there’s telling a compelling story.
Recently, I spoke to an eco-tourism business about a website that needed modernisation.
After some research, it became clear that the website needed to offer more than a list of attractions and answers to frequently asked questions. It needed stories. And, it needed an update to its visual story, to appeal to a younger group of clients in the market.
Writing great copy can be time consuming but once you’ve done it, or had it done for you by a copywriter, it’s worth thinking about how many ways you can use it.
Here’s 5 ways you can re-work big chunks of copy (like an FAQ), to get maximum use.
FAQs improve your website's Google rankings. They answer everyday customer enquiries for you, and they educate the market about your business.
Why are FAQs important? FAQs anticipate the questions your target market is already thinking about. As a business owner, if you can’t answer these questions, you risk losing trade.
It's logical that if customers have unanswered questions about a service or product after visiting your website (e.g., How much is this service? Do you offer free delivery?) they’ll leave your site and look for another business.
It’s clear that the Zoom yoga class will feature for many teachers and students while COVID continues.
Download this handy PDF guide to help students make the shift online. It covers how students can set their space up, get a good camera angle (when space is an issue), and it gives tips about Zoom controls and other equipment for a better online experience.
Yoga teachers are free to use the guide on their websites, in their social media or they can distribute by email. Just acknowledge My Tiny HQ, don’t change the copy or logo and keep the links to my website.