FAQs improve your website's Google rankings. They answer everyday customer enquiries for you, and they educate the market about your business.
Why are FAQs important? FAQs anticipate and answer the questions your target market is already thinking about. As a business owner, if you can’t answer these questions, your customer is likely to lose confidence in your brand and/or potentially take their trade elsewhere.
It's logical that if customers have unanswered questions about a service or product after visiting your website (e.g., are you trading during COVID restrictions? Do you deliver?), they’ll leave your site and look for another business.
Why does Google love long FAQs? Google loves websites that are helpful to users, and rates highly those that have regular visitors who linger to read content. The assumption is that the longer a visitor is on your website, the more useful they’re finding your content.
The more questions you answer for your customers and the longer visitors stay on your website, the better your Google ranking will be.
A few tips on how to write powerful FAQs quickly: