Storytelling – it’s the fairy dust that gets our websites and businesses noticed.
Case study challenge
Recently, I was approached by an eco-tourism business about a website needing modernisation.
A fabulous business, with excellent longevity, this country getaway attracted a lot of repeat customers. However, similar ventures were popping up nearby, loyalty wasn’t guaranteed, and the business was missing out on new trade.
Writing great copy can be time consuming but once you’ve done it, or had it done for you by a copywriter, it’s worth thinking about how many ways you can use it.
Here’s 5 ways you can re-work big chunks of copy (like an FAQ), to get maximum use.
Why does Google love long FAQs? Google loves websites that are helpful to users, and rates highly those whose visitors linger to read content. This means the more questions we answer for our customers and the longer they stay on site, the better our Google ranking will be.
Here's a printable guide to help yoga students participate in online Zoom classes. It covers setting up camera angles, useful equipment for a better online experience and tips about Zoom controls.
Yoga teachers are free to use the guide on their websites, in their social media or they can distribute it by email. Don't change or extract anything in the document and keep the links to my website. This guide cannot be sold or traded for commercial purposes.
Enjoy your class!